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WRANGLER BY
PETER MAX

Psychedelic style, blistering brights. Far out man!

TO THE MAX

Introducing a new line that recreates an unforgettable splash of high energy in American pop culture. Wrangler unveils a new high-quality premium collection in collaboration with famed artist Peter Max, master of the psychedelic print— celebrating both Wrangler’s 70th anniversary and the 50th anniversary of the Summer of Love.

For Him

The talk on everyone’s lips

The Peter Max smile on the jacket is sure to raise a grin. Individually cut – and with expressive artwork prints adding detail to the lining – you’re set for a summer of fun.

Slip back into psychedelia

It’s time for chilled moods and good vibes. Look no further, with big blocks of bold colours and an artistic range of Peter Max graphic prints. Each one crafted for perfection.

  • Quickbuy

    Western Jacket

    Mid Stone

    kr 1.800,00

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    Retro Slim

    Mid Stone

    kr 1.500,00

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    Western Shirt

    Blue Colorblock

    kr 1.200,00

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    Smile sweat

    Offwhite

    kr 1.000,00

  • Quickbuy

    kr 0,00

For Her

HIGH STYLE FOR A LONG SUMMER

Those smiling lips - one of Peter Max’s most famous graphics, made into an all-over print for 2017. It’s good enough to eat...

Colours for summer lovin’

Slip back to the seventies with bright blocks of colour and psychedelic graphic prints. Each item has been especially cut, dyed, washed and assembled for a little bit of that feel-good flair.

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    Western Jacket

    Indigo Mix

    kr 1.800,00

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    Pin Up Short

    Indigo Mix

    kr 1.100,00

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    Western Jacket

    Red Colorblock

    kr 1.800,00

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    Smile Tee

    Offwhite

    kr 500,00

  • Quickbuy

    Pin Up Short

    Green Colorblock

    kr 1.100,00

Who is Peter Max?

Peter Max was born in Berlin in 1937 and travelled to China, Tibet, India, Israel and France before finally settling in America. He’s an artist who at an early age drew inspiration from three of his greatest interests: comic books, movies and jazz. Later, his influences were also gathered from astronomy, yoga and Eastern spirituality.


The first collaboration of Peter Max with Wrangler goes back to the early 70s and resulted in a highly desired collection of jeans, shorts and shirts best described as psychedelic and hippie. Flash forward to 2017, the collections are inspired by the 70s collaboration, but reinterpreted for the modern consumer. The packaging on the garments are an exact replica of the original.

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